Customer Engagement
Inside Paul Smith's Clienteling Transformation With Proximity
Share
LONDON, Oct. 7, 2025 /PRNewswire/ -- Proximity, the all-in-one clienteling platform, has launched an exclusive case study video highlighting its four-year partnership with iconic British retailer Paul Smith. The film reveals how Paul Smith has modernised its approach to clienteling, delivering more personalised customer experiences and achieving over 100% year-on-year growth in attributed sales.
In the video, Paul Smith's retail leaders share how working with Proximity has taken them from cumbersome, manual clienteling processes to a streamlined, data-driven approach that delivers real results.
"We wouldn't be where we are today without Proximity," says Camellia Spaczynska, Head of Retail Operations.
Before partnering with Proximity, the Paul Smith team relied on spreadsheets and manual outreach with little visibility on customer behaviour. Today, Proximity powers a centralised platform that gives store teams the tools to:
- Book appointments and run events seamlessly – integrated directly into the Paul Smith website with a fully branded customer journey.
- Gain 360° customer visibility – including spend history, last contact, and engagement levels.
- Scale personalised outreach – identifying lapsing customers, tailoring product recommendations, and driving measurable sales impact.
With Proximity's technology, Paul Smith has been able to bridge the gap between online and in-store, giving customers a personalised, seamless experience that feels effortless and authentic.
The case study also highlights the close cultural alignment between the two brands:
"The Proximity team brings humility, transparency, and honesty – everything you need to move forward in retail today."
The video marks the latest in a series of success stories from Proximity, whose global clients include MaxMara, Graff, Helzberg Diamonds, Samsonite, Farrow & Ball and more.
Watch the Paul Smith case study video here:
https://www.proximityinsight.com/resources/case-studies/paul-smith-video-case-study/
About Proximity
Proximity is the ultimate clienteling platform for smart retailers. Combining clienteling, appointment booking, transactions, and events into a single, easy-to-use solution, Proximity helps global brands connect data, streamline operations, and deliver exceptional customer experiences anywhere, anytime.
Logo: https://mma.prnewswire.com/media/2786846/Proximity_Logo.jpg
View original content to download multimedia:https://www.prnewswire.com/news-releases/inside-paul-smiths-clienteling-transformation-with-proximity-302576792.html
SOURCE Proximity
Frequently Asked Questions
What is Proximity?
Proximity is a clienteling platform that combines clienteling, appointment booking, transactions, and events into a single solution for retailers.
How did Proximity help Paul Smith?
Proximity provided a data-driven platform that enabled personalized customer experiences, streamlined operations, and drove significant sales growth for Paul Smith.
What are the key features of the Proximity platform?
Key features include appointment booking, 360° customer visibility, personalized outreach, and seamless integration between online and in-store experiences.
First published on Tue, Oct 7, 2025
Liked what you read? That’s only the tip of the tech iceberg!
Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!
Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.
Dive into TechDogs' treasure trove today and Know Your World of technology like never before!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Loading comments...