
Networking Solutions
Cisco's Lower Prices Lead To Wi-Fi 7 Surge, According To Dell'oro Group
2Q 2025 WLAN Market Up 16 Percent Year-over-Year
REDWOOD CITY, Calif., Sept. 5, 2025 /PRNewswire/ -- According to a recently published report from Dell'Oro Group, the trusted source for market information about the telecommunications, security, networks, and data center industries, enterprise class Wireless LAN (WLAN) revenue grew by double-digits for the second consecutive quarter, confirming its emergence from the doldrums of 2024.
"Cisco has kept its average Wi-Fi 7 AP price significantly below the price of Wi-Fi 6E when it was first introduced. This was a catalyst for adoption in the second quarter, encouraging the market transition to the latest Wi-Fi standard," said Siân Morgan, Research Director at Dell'Oro Group.
"License revenues continue to play a big part in the market growth. AI Operations is becoming an important part of IT vendors' offers," added Morgan. "More enterprises are paying a recurring fee for licenses that enable highly valuable AI-fueled features."
Additional highlights from the 2Q 2025 Wireless LAN Quarterly Report:
- CommScope and Ubiquiti both had WLAN revenue growth of over 70 percent year-over-year.
- North America expanded more than any other region, expanding over 20 percent.
- Public Cloud-managed WLAN grew faster than the overall market, thanks to the accumulating nature of recurring license fees.
- A flurry of acquisition activity in the IT equipment sector took place, and these will begin to have impacts on the WLAN market in 3Q 2025.
About the Reports
The Dell'Oro Group Wireless LAN Quarterly Report offers complete, in-depth coverage of the Enterprise Outdoor and Indoor markets, Wireless LAN Controllers and Licenses, with tables containing manufacturers' revenue, average selling prices, and unit shipments by the following wireless standards: 802.11be (Wi-Fi 7), 802.11ax (Wi-Fi 6 and 6E [6 GHz]), 802.11ac (Wi-Fi 5) Wave 1 vs. Wave 2, 802.11n, and historic IEEE 802.11 standards. The Enterprise market is portrayed by Public Cloud vs. Premises and Private Cloud deployments, by geographic region, as well as by ten Vertical markets. To purchase these reports, please contact us by email at dgsales@delloro.com.
About Dell'Oro Group
Dell'Oro Group is a market research firm that specializes in strategic competitive analysis in the telecommunications, security, enterprise networks, and data center infrastructure markets. Our firm provides in-depth quantitative data and qualitative analysis to facilitate critical, fact-based business decisions. For more information, contact Dell'Oro Group at +1.650.622.9400 or visit www.delloro.com.
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SOURCE Dell'Oro Group
Frequently Asked Questions
What drove the WLAN market growth in 2Q 2025?
Cisco's lower prices for Wi-Fi 7 access points acted as a catalyst, encouraging the market transition to the latest Wi-Fi standard.
What role do AI Operations licenses play in WLAN growth?
AI Operations licenses are becoming an important part of IT vendors' offers, with enterprises paying recurring fees for valuable AI-fueled features.
Which regions experienced the most WLAN market growth?
North America expanded more than any other region, experiencing growth of over 20 percent.
First published on Fri, Sep 5, 2025
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