The State Of Product Experience 2025

The State of Product Experience 2025 report reveals that 75% of consumers view brands less favorably when product information is incomplete or inaccurate online. Based on a global survey of 8,500 shoppers, it highlights how consistent, high-quality product content across all channels is essential for driving sales, building brand loyalty, and reducing costly returns. Brands that invest in effective Product Experience Management tools and rich media are better positioned to meet customer expectations and succeed in today’s competitive omnichannel marketplace.

The report further emphasizes the growing importance of content consistency and quality across all touchpoints—from online listings and social media to physical store shelves. Poor or inconsistent product information leads to abandoned purchases, customer disappointment, and costly returns, costing retailers billions annually. However, brands investing in comprehensive Product Experience Management (PXM), including real-time analytics, rich media, and syndication tools, are better positioned to deliver seamless, trustworthy shopping experiences that inspire confidence and repeat business.

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