Business Of Football Summit

Private capital continues to flood into European football, with US investors taking a large slice of the pie. While some of these investors may never have run a football club before, their understanding of the power of data and analytics in boosting fan engagement, their experience in negotiating media rights, and their fresh ideas on branding could be transformative. But with the finances of even the most famous clubs under pressure, do these investors have a magic formula to boost returns and win trophies? How can they ensure growth in the current football economy? The Business of Football Summit returns for its fifth edition to discuss these issues and more, including the Euros’ impact on the women’s game. Leading investors, club and league executives, regulators, broadcasters, tech innovators, advisors and other influencers will share their insights in discussion with FT journalists, in-person in London and virtually before a global audience.