AJIO Achieves 4X Increase In Conversions With CleverTap-Powered Omnichannel Engagement

AJIO, a top Indian online fashion retailer, partnered with CleverTap to scale customer engagement while maintaining personalized experiences. With over 6,000 brands and 1.7 million styles, AJIO needed a solution that could deliver consistent, hyper-personalized journeys at speed and scale.

Using CleverTap’s Journeys and Segment Builder, AJIO crafted omnichannel campaigns tailored to each stage of the customer lifecycle—from first touchpoint to reactivation. Real-time segmentation, dynamic messaging, and billions of personalized notifications were deployed in minutes using pre-built templates.

This data-driven approach led to significant results:

• 4X increase in conversions
• 41% rise in monthly customer retention
• 28% growth in reactivated users
• 16% more users completed “Add to Cart” after sign-up

CleverTap’s agility and advanced capabilities helped AJIO boost engagement, reduce churn, and stay top-of-mind in a competitive fashion landscape—driving long-term loyalty and growth.

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